Constant Contact Review – Is it the easiest email marketing solution?

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Constant contact is a powerful email marketing tool that is very easy to use and master. With over 100 mobile responsive templates to choose from you can build a good-looking email in minutes without any coding or design skills. So is it actually this easy to use? Is it the best email marketing solution for you? Let’s find out…

Features

  • Great variety of responsive mobile templates with the feature to “brand your email” which will allow you to personalize your email in seconds following your brand guidelines.
  • Email automation for shopify & woocommerce which allows your e-commerce site to send reminders to clients who saved items in their card but didn’t check out yet. This automated follow up email could help you increase your conversion rate by 5 times.
  • Comprehensive list Management: you can use tags to categorize contacts on your targeted email lists, segment contacts to send targeted email campaigns that will help you reach the potential customers on the list without annoying all your subscribers.
  • Reports and Analysis: Tracks standard open, click reports, spam, bounce and unsubscribe rates. You also get click heat maps, and some useful overview reports such as open and click trends, opens by device, and most successful subject line. You can also compare campaigns.
  • Easy Integration with your website and apps: constant contact has sign-up forms that can be easily embedded on your website. It can be easily integrated with shopify, woocommerce, Eventbrite, office 365 and salesforce which let you benefit from its functionality without having coding skills.

Cons

  • No money back guarantee. They do offer a 1-month free trial for you to discover the platform and test its functionality. This should be more than enough to create 1 or 2 campaigns and send them to your list.
  • The site also doesn’t offer a free version for life for a limited number of users similarly to other competitors.

 

Pros

  • Big number of mobile responsive templates to choose from in addition to the possibility to brand your emails
  • Comprehensive list management
  • A very easy drag and drop email builder
  • Easy and simple integration with different e-commerce platforms.

Who is it suitable for?

  • Anyone having trouble with sending a nicely designed email to their customers or subscribers
  • Anyone who doesn’t have the coding skills to code the integrations with 3rd party platforms.
  • Any entrepreneur who wants to reach his potential customers efficiently
  • Any marketer that wants to stay independent from the IT department and the marketing agencies.

Constant contact is a powerful email marketing tool that gives you a 1-month free trial and that offers you a great variety of mobile responsive templates, comprehensive list management capabilities and very easy to use drag and drop email builder. Additionally you can easily integrate it with e-commerce platforms and CRM solutions without the need to have coding skills.

Learn more about constant contact by clicking this link. Get 1 month for free!

Published by

Youssef Kassab

Youssef is a Computer and Communications Engineer with 15 years of experience in the digital field.